Insurance · Agencies

Every lead worked for three weeks, not one afternoon.

Internet leads take weeks of persistence to reach, and a licensed agent’s day is too expensive to spend on voicemail. BonEcho builds Maverick into your lead sources and phone lines so every lead keeps getting worked after your team has moved on to the next one.

The situation

Where agencies lose the leads they paid for.

We read every sold lead at a multi-agent auto-insurance agency, end to end, and set it against the leads that got away. The losses were not about speed.

Leads are dropped after one dial.

1,252 lost leads were never reached at all. The median one got exactly one attempt before everyone moved on.

Dials land at the worst hour.

Connect rates peaked around 5pm and bottomed out late morning, while the floor made most of its calls in the late morning.

Sales take weeks.

The median sold lead was last touched 21 days after it arrived. The median lost lead, the same afternoon.

An afternoon at an insurance agency with Maverick

What the day looks like with the agent in it.

The agent does the routine and records what happened. The moment that needs a person is marked.

  1. Maverick

    A new auto-insurance lead arrives. A first text goes out in the assigned agent’s name.

  2. Maverick

    Calls at the time of day people tend to pick up.

  3. Maverick

    The customer would like a quote, so the call is passed live to a licensed agent.

  4. Licensed agent

    Takes the conversation from here. Quotes and coverage stay with licensed staff.

The agent A person on your team
From one agency’s own sales history

The sixth dial connects twice as well as the first.

1,283 sold leads read end to end against 1,471 lost ones, with 157,528 texts and about 120 hours of recorded calls. These are ratios from a sample, so read them as direction rather than exact rates.

29.9%
Connect rate on the sixth dial
Against 15.3% on the first
21.2
Days a sold lead was worked
Median, against 0.2 days on a lost one
32.5%
Connect rate at 5pm
Against 15.1% at 11am
39.9%
Sold leads reached within an hour
Lost leads: 42.6%. Speed was not the edge

The agency, its carriers and its staff are not named. Every finding now runs inside Maverick.

Read the full research
The rules

Where Maverick stops and your licensed staff take over.

Quotes, coverage and the sale stay with licensed people. Maverick’s job is to get them a conversation.

A live hand-off, not a callback list.

When a lead is ready to talk, the call is passed live to a licensed agent, with the full history on screen.

No quotes, no coverage advice.

Maverick never discusses price or coverage. Those conversations belong to licensed staff.

Your contact hours and opt-outs.

Calls and texts go out only in the hours you set. Anyone who asks to stop is never contacted again.

In your agents’ names.

Texts go out in the assigned agent’s name, so the lead knows who is reaching out.

The AI agent for this work

Maverick: lead follow-up for insurance agencies

Maverick connects to your lead sources, phone numbers and mailboxes, and follows the way your agency already sells.

How Maverick works
Insurance questions

What owners ask before they book.

How long should an agency follow up with an insurance lead?

Weeks, not hours. In one agency’s history the median sold lead was last touched 21.2 days after it arrived, and leads with six or more dials were 5.5 times more common among sales than among losses.

Does speed to lead matter?

It is table stakes, not the edge. Sold and lost leads were first reached within the hour at nearly the same rate, 39.9% and 42.6%. The difference showed up weeks later, in who was still being called.

What time of day should agencies call leads?

Late afternoon. Connect rates in the agency we studied peaked at 32.5% at 5pm and fell to 15.1% at 11am, so moving dials into the 4 to 8pm window roughly doubles the connect rate for the same effort.

Can an AI agent call insurance leads?

Yes, within your rules. Maverick texts and calls in your agents’ names during the hours you set, and the moment someone wants a quote the call is passed live to a licensed agent. Quotes and coverage stay with licensed staff.

Further reading

Writing on insurance.

Tell us the work you would hand over first.

Thirty minutes with a founder. Bring the process, the system it lives in, and what it costs you today. You leave knowing whether an agent fits, even if you never work with us.

What happens on the call
  1. You walk us through the process and the system behind it.
  2. We tell you plainly whether an agent is the right fix.
  3. If it is, we outline what we would build and what it would take from your team.