MaverickInsurance

Every lead followed up, for as long as it takes.

Maverick is an AI teammate for insurance agencies. It welcomes each new lead, stays in touch by text and phone over the following weeks, and connects interested customers with a licensed agent, all within a CRM designed for the sales floor.

New leadAuto and home · arrived today
In follow-up
Likelihood to buyPromising
Expected valueAbove average
Next: a call this afternoonScheduled for the time of day customers tend to answer

What the history shows

Built on what really leads to a sale

Before building Maverick we studied an agency’s past sales in detail: the calls, the texts and the outcomes. Two patterns shaped everything that followed.

Persistence is rewarded

Each further attempt was more likely to reach the customer than the one before.

1st2nd3rd4th5th6th

Likelihood of connecting, by attempt

Timing matters

Customers were far easier to reach late in the day than in the middle of it.

MorningMiddayAfternoonEarly eveningEvening

Likelihood of connecting, by time of day

How it works

A lead’s first weeks

Maverick keeps a steady, respectful rhythm of texts and calls, and pauses as soon as the customer responds.

Week 1Week 2Week 3Week 4
Texts
Calls
Customer
Calls back, and is connected to their agent
  • A first message in the agent’s own voice

    New leads are welcomed promptly, in the name of the agent they have been assigned to.

  • Calls, including ones Maverick makes itself

    When the team is busy, Maverick can phone a lead for a short introductory conversation.

  • A warm hand-off

    An interested customer is connected live to a licensed agent, who sees the whole history.

For the sales floor

One place for the team’s day

Agents call, text and email from the browser. The board shows where every lead stands, and who is waiting to hear back.

New

AutoWelcomed by text
Home and autoFirst call today

Contacted

AutoFollow-up, week 2
HomeWaiting on us

Engaged

AutoOn a call now

Quoted

Home and autoQuote sent

Sold

AutoClosed by agent

The live-transfer card, exactly as agents see it in the app.

Working together

Maverick keeps the rhythm. Your agents have the conversations.

Maverick takes care of

  • Welcoming and assessing each new lead
  • Follow-up texts and scheduled calls
  • Short introductory calls and live hand-offs
  • Suggested replies for agents to review

Licensed agents look after

  • Conversations with interested customers
  • Quotes, coverage and binding
  • Approving or editing suggested messages
  • How much Maverick does unassisted

Designed with care

Respectful of customers and of regulation

Licensed work stays licensed

Maverick does not quote rates or bind coverage. Those conversations belong to your agents.

Opt-outs are honoured everywhere

A request to stop applies to every channel, and stays in place.

Review first, if you prefer

For each channel, choose whether Maverick prepares drafts for approval or sends messages itself.

Sensible hours

Texts and calls go out only within set contact hours and your office hours.

Built within your systems

Maverick connects to your lead sources, phone numbers and mailboxes, and follows the way your agency already sells.

Curious whether Maverick would suit your team?

We are happy to walk you through it in more detail, and to hear how the work is done in your organisation today.