Thoughtful outreach, from first search to first reply.
Herald helps a sales team reach the right people. It finds and researches prospects, prepares email sequences for the team to approve, sends them at a considerate pace, and organises the replies so people can focus on the conversations.
Hello Ms. Reyes,
I came across the news that your company is opening two new regional offices this year, and the hiring that comes with it.
We help growing teams bring new colleagues up to speed, and I thought a short introduction might be useful. Would a brief call next week be of interest?
An example email. The opening line is personal; the rest is the text your team approved.
How it works
From a brief to a conversation
Six stages, with your team’s approval in the middle. Nothing is sent until a person has read it and agreed.
Discover
A plain-language brief becomes a search for the right organisations and people.
Qualify
Duplicates and anyone who has opted out are set aside before anything else happens.
Research
Herald reads about each organisation and notes what is relevant to them.
Approve
Your team reads sample emails written for real prospects, edits them, and approves.
Send
Emails go out from a team member’s own mailbox, within the limits you set.
Reply
Every response is read and sorted, and a person takes the conversation forward.
Replies
Every reply read and sorted
A reply is the point of the exercise. Herald recognises what each one means and makes sure the right thing happens next.
This is timely for us. Could we talk next week?Follow-ups stop. A suggested reply waits for your review.
I’ve moved on, but my colleague now leads this.An introduction to the right person is drafted for you.
Please check back with us in the new year.Follow-ups stop. A note is kept for later.
I am out of the office until the 14th.The sequence waits until they are back.
Please remove me from your list.Honoured immediately, and remembered permanently.
Working together
Herald prepares the ground. Your team builds the relationship.
Herald takes care of
- Finding prospects that match your brief
- Learning about each organisation
- Drafting sequences and personal openings
- Reading and sorting every reply
Your team looks after
- Approving each sequence before it is sent
- Conversations with people who reply
- Referrals and introductions
- What your organisation does and does not say
Designed with care
Rules that always apply
The limits below are part of the software. Herald writes the messages; the system decides whether, when and how many are sent.
Approval comes first
A sequence is sent only after your team approves it. Editing it asks for approval again.
Opt-outs are permanent
Unsubscribes, bounces and complaints go on one list that every campaign respects.
A considerate pace
Daily limits for each mailbox, working hours only, and a rest on weekends and holidays.
Checked before it is said
Personal details are verified first, and every draft is checked against your own guidelines.
Built within your systems
Herald sends from your team’s own mailboxes and follows your guidelines for what is said and when.
Curious whether Herald would suit your team?
We are happy to walk you through it in more detail, and to hear how the work is done in your organisation today.